Writing Tip: Use Consistent Terminology

Writing Tip: Use Consistent Terminology

Writing is like a journey; you take your reader along a path and you describe the sights as you go. As a content creator, you want to make sure that they understand what they are seeing and who the players are in the story. Above all, you want to make sure you are...
5 Reasons Jargon Sucks and How to Avoid It

5 Reasons Jargon Sucks and How to Avoid It

One the most common and difficult conversations I have with clients revolves around the type of language to use in their content. Many of my clients are in software, tech or engineering firms and so the concepts, products and service that I need to write about are...