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7 Common Situations When You Need a Marketing Writer
Do you ever wonder about who hires a marketing writer and why? There are certain situations that often result in my being hired as a marketing writer. It could be that a company is temporarily short-staffed in their marketing department, and they need a...
8 Tips You Need to Know to Use a Marketing Writer Effectively
Here’s a situation that I come across fairly often…. you’ve got this great idea for using content to generate leads and increase your revenues. The problem is that you don’t how to write well, you don’t have the time to write the content and the worst part of it all...
Writing Tip: Use Consistent Terminology
Writing is like a journey; you take your reader along a path and you describe the sights as you go. As a content creator, you want to make sure that they understand what they are seeing and who the players are in the story. Above all, you want to make sure you are...
Careful With the Pronouns in Your Content
Pronouns can be tricky, in more ways than one. Pronouns are used to replace nouns and their purpose is to avoid repetition and make sentences easier to understand. In English, the most common ones are he, she, it, they, and this. Gender pronouns, like he or she, have...
5 Reasons Jargon Sucks and How to Avoid It
One the most common and difficult conversations I have with clients revolves around the type of language to use in their content. Many of my clients are in software, tech or engineering firms and so the concepts, products and service that I need to write about are...
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